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Pricing: simple monthly plans.
Starter is US$590/month and Growth is US$1,290/month, both month-to-month with 30 days' notice. Custom is quoted in writing with a 3-month minimum. Software and AI usage are included; you pay for conversations, not for how many the AI solves.
Starter
For growing stores handling up to ~600 conversations a month.
$490 one-time setup. Waived when you prepay 3 months.
Month-to-monthCancel with 30 days' notice
- Up to 600 conversations/mo
- 2 channels: email + website chat
- English + 1 more language
- Order status, product Q&A, policy answers
- Return eligibility + return links
- Helpdesk included (or use yours)
- Weekly QA review
- Monthly report + recorded walkthrough
- Extra conversations $0.60 each
Growth
RecommendedFor brands selling across channels and countries, up to ~2,000 conversations a month.
$790 one-time setup. Waived when you prepay 3 months.
Month-to-monthCancel with 30 days' notice
- Everything in Starter, plus
- Up to 2,000 conversations/mo
- 4 channels: email, chat, IG/FB DMs, WhatsApp
- Up to 4 languages
- Creates returns & exchanges
- Cancellation & address-change requests by your rules
- Discount-code, subscription & pre-sales questions
- Daily QA, weekly report, monthly video
- Peak-season (BFCM) readiness
- Extra conversations $0.45 each
Custom
For high volume, multiple stores, extra integrations, or special compliance needs.
Written quote within 2 business days. No calls needed.
3-month minimumTerms set out in your quote
- Everything in Growth, plus
- 2,000+ conversations/mo
- SMS, marketplaces, multi-store & multi-brand
- Unlimited languages
- Integrations: Gorgias, Zendesk, Recharge, ERP/WMS
- Custom escalation & approval flows
- Custom DPA & compliance review
- Custom reporting
Included in every plan
Not included
Meta's WhatsApp messaging fees (passed through at cost), your own helpdesk subscription if you keep one, phone or voice support (Dawnline is text-only), and human agents replying to complaints on your behalf.
Prices in USD. Pay by card or PayPal, USD bank transfer (ACH/wire), or USDC/USDT.
Is there a contract? How do we cancel?
Starter and Growth are month-to-month. There's no long-term commitment: cancel at any time by giving 30 days' notice in writing (email is fine).
Custom plans have a 3-month minimum term. The exact terms are set out in your written quote before you sign.
If you aren't happy within your first 30 days live, we'll refund the setup fee.
How can we pay?
Card or PayPal (monthly subscription), USD bank transfer via ACH or wire, or stablecoins (USDC/USDT) through a crypto invoice. All invoices are in USD.
Do you offer phone or voice support?
No. Dawnline is text-only: email, website chat, and messaging channels such as Instagram, Facebook Messenger, and WhatsApp (depending on your plan). We don't answer phone calls on your behalf, and we don't offer voice AI.
Do we have to switch helpdesks?
No. If you already use Gorgias, Help Scout, or Zendesk, we can work inside it. If you don't, a helpdesk is included in your plan.
See what AI could handle in your inbox.
Send your store URL and a few sample tickets. Within 2 business days you get a written report, three sample AI replies written to your policies, and a 5-minute recorded walkthrough. No call, no obligation.